What do people say of the technique

Ed Newton

Director

Prospect Consulting.


Shoppers Voice' business philosophy is predicated upon total accountability. As a result, the company has invested over £5 million in independent research in Australia, United Kingdom, U.S.A. Japan, Singapore, New Zealand and The Philippines.

These market research studies have been conducted to measure and document the impact of Shoppers Voice totally interactive technique and measurements are always made on the incremental sales generated by each interactive ‘Event’ for every participating brand. The results are presented to each client as a post evaluation.

I have been retained to conduct effectiveness research on many of their programmes and,
as a result of the strength of the interactive communication concept, have established that just one exposure to the programme produces results in all key measurements and on a £spent is superior to that of conventional advertising,




Professor E.L. Roberto, PhD,
Coca-Cola Foundation Professor of International Marketing reviewed the £5 million of independent research conducted on behalf of Shoppers' Voice and provided this summary as to the techniques cost efficiency:
“The S.V participating advertisements generated recall scores that are more than 50% productive than normal advertising. The effect on purchase intention is just as impressive if not much more. One S.V Client revealed that for its participating brand, its quarter television expenditure was $5.7 million as compared to its S.V. budget of $0.5 million. This 1:10 ratio has been obtained in S.V. experience in other countries.”

Contact: paulashby40@yahoo.com (01934 620047) or http://shoppers-voice.co.uk