One of the great questions facing today's advertisers is how to reach consumers in a media environment where control of the content is not in the hands of a consolidated publisher, but distributed among the millions of individuals who collectively make up powerful online communities.
Social media is killing Internet advertising,the problem is, a few years ago, people started to become more interested in each other and less interested in the ads."
For most people working in the online advertising world, the question of whether social networks are a passing fad has perhaps been answered with the burgeoning popularity of communities such as Facebook and MySpace.
While the sites are here to stay, even the companies who have done the very best at turning Internet ads into cash machines have struggled when it comes to reaching their highly engaged users.
Use Shopper's Voice and solve all your Social Media Problems in one go.
Contact: paulashby40@yahoo.com or http://shoppers-voice.co.uk
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