Social media tends to reject commercialization and has altered the way marketing
thinks about promotion. The new focus is conversations and engagements, which makes
“evangelism” a more appropriate term. Consider, for lack of a better term, the unprecedented intimacy involved when a customer or prospect becomes a fan of an organization on Shopper's Voice. That fan is inviting the organization to participate in their daily lives by way of Shopper's Voice News Feed, and won’t tolerate a steady stream of marketing hype. Shopper's Voice background in working with objective, often cynical news and editorial contacts has left Shopper's Voice well positioned to take the leading role as evangelists.
For more information on Shopper's Voice contact: paulashby40@yahoo.com or http://shoppers-voice.co.uk
No comments:
Post a Comment