The romantic view is that advertising is powerful

It is supposed to persuade people to change what they feel, think or do. Otherwise why would companies spend millions on it?

Yet in practice this isn’t the case. Literature sports no evidence on many lasting, persuasive effects of advertising – at least not enough to justify a global spend of billions. Although people see or hear hundreds or thousands of ads a day, mostly they do nothing in response, so sales and images seldom change. Why else the incessant chest-beating about advertising’s lack of accountability?

Competent brand advertising generally does not fail, but people’s exotic expectations of its outcome do. Advertising lacks consistently dynamic effects, once again because of competition.
Only Shopper's Voice consistently persuades people to change what they feel and buy!
Contact paulashby40@yahoo.com http://shoppers-voice.co.uk