Engagement is the crown jewel of a community marketer. It's always talked about and drives the relevance and power of the platform. Shopper's Voice reviewed public engagement data for 300 of the top brands on Facebook over a one-year period starting in July 2010. The results show a clear decline in average engagement.
Contact: paulashby40@yahoo.com or http://shoppers-voice.co.uk"
Showing posts with label Shoppers' Voice. Show all posts
Showing posts with label Shoppers' Voice. Show all posts
Tuesday, 11 October 2011
Sunday, 9 October 2011
What do people say of the technique
Ed Newton
Director
Prospect Consulting.
Shoppers Voice' business philosophy is predicated upon total accountability. As a result, the company has invested over £5 million in independent research in Australia, United Kingdom, U.S.A. Japan, Singapore, New Zealand and The Philippines.
These market research studies have been conducted to measure and document the impact of Shoppers Voice totally interactive technique and measurements are always made on the incremental sales generated by each interactive ‘Event’ for every participating brand. The results are presented to each client as a post evaluation.
I have been retained to conduct effectiveness research on many of their programmes and,
as a result of the strength of the interactive communication concept, have established that just one exposure to the programme produces results in all key measurements and on a £spent is superior to that of conventional advertising,
Professor E.L. Roberto, PhD,
Coca-Cola Foundation Professor of International Marketing reviewed the £5 million of independent research conducted on behalf of Shoppers' Voice and provided this summary as to the techniques cost efficiency:
“The S.V participating advertisements generated recall scores that are more than 50% productive than normal advertising. The effect on purchase intention is just as impressive if not much more. One S.V Client revealed that for its participating brand, its quarter television expenditure was $5.7 million as compared to its S.V. budget of $0.5 million. This 1:10 ratio has been obtained in S.V. experience in other countries.”
Contact: paulashby40@yahoo.com (01934 620047) or http://shoppers-voice.co.uk
Director
Prospect Consulting.
Shoppers Voice' business philosophy is predicated upon total accountability. As a result, the company has invested over £5 million in independent research in Australia, United Kingdom, U.S.A. Japan, Singapore, New Zealand and The Philippines.
These market research studies have been conducted to measure and document the impact of Shoppers Voice totally interactive technique and measurements are always made on the incremental sales generated by each interactive ‘Event’ for every participating brand. The results are presented to each client as a post evaluation.
I have been retained to conduct effectiveness research on many of their programmes and,
as a result of the strength of the interactive communication concept, have established that just one exposure to the programme produces results in all key measurements and on a £spent is superior to that of conventional advertising,
Professor E.L. Roberto, PhD,
Coca-Cola Foundation Professor of International Marketing reviewed the £5 million of independent research conducted on behalf of Shoppers' Voice and provided this summary as to the techniques cost efficiency:
“The S.V participating advertisements generated recall scores that are more than 50% productive than normal advertising. The effect on purchase intention is just as impressive if not much more. One S.V Client revealed that for its participating brand, its quarter television expenditure was $5.7 million as compared to its S.V. budget of $0.5 million. This 1:10 ratio has been obtained in S.V. experience in other countries.”
Contact: paulashby40@yahoo.com (01934 620047) or http://shoppers-voice.co.uk
Saturday, 8 October 2011
We must break free from the delusion...
that the web is revolutionizing our lives
If people don’t trust advertising now they’ll trust it even less on the Web. Privacy campaigners fear the power of Google and the on line ad company Phorm to gather and exploit personal information. They invade your computer, monitor your web browsing and buying, and check where you are and then bombard you with targeted hard sells. All the while you are on the Web Google, the biggest brand on the planet, will be watching everything you do, knowing where you live, logging your preferences and tracking your movements so that it can target its ads at you and only you.
The Internet is just a means of communication, like television, radio or newspapers.
The key feature of web.2.0 that is currently driving change is its intense focus on the individual.
But the 21st century is in danger of being the first era in history to value mass, mediocrity and water-cooler chitchat over individual geniuses, expertise, courage and leadership.
Except, that is.if you use Shopper's Voice.
Contact: paulashby40@yahoo.com or: http://shoppers-voice.co.uk
If people don’t trust advertising now they’ll trust it even less on the Web. Privacy campaigners fear the power of Google and the on line ad company Phorm to gather and exploit personal information. They invade your computer, monitor your web browsing and buying, and check where you are and then bombard you with targeted hard sells. All the while you are on the Web Google, the biggest brand on the planet, will be watching everything you do, knowing where you live, logging your preferences and tracking your movements so that it can target its ads at you and only you.
The Internet is just a means of communication, like television, radio or newspapers.
The key feature of web.2.0 that is currently driving change is its intense focus on the individual.
But the 21st century is in danger of being the first era in history to value mass, mediocrity and water-cooler chitchat over individual geniuses, expertise, courage and leadership.
Except, that is.if you use Shopper's Voice.
Contact: paulashby40@yahoo.com or: http://shoppers-voice.co.uk
Thursday, 6 October 2011
SHOPPER'S VOICE
How businesses embrace this opportunity says everything about how they view customers and the relationships they’re shaping as a result. Equally, how businesses measure success in this new frontier also says everything about how they value customer relationships. Hearing it this way makes the measurement of Likes, followers, views or +1′s seem trivial. And, thinking about customer value and how to deliver it where attention is focused makes us rethink website traffic as a KPI. Instead, businesses must embrace a new perspective, one that takes the lessons rife within social media to build a more meaningful engagement strategy for building customer relationships and growing new opportunities.
Now you can do all this at http://shoppers-voice.co.uk
Contact: paulashby40@yahoo.com
Now you can do all this at http://shoppers-voice.co.uk
Contact: paulashby40@yahoo.com
Wednesday, 5 October 2011
Banner ads fail
Part of the challenge is that a thoughtful brand insertion into a highly personalized conversation on a social network runs into a scaling problem. Banner ads, by contrast, scale very easily, but they are proving to be thoroughly ineffective, Research figures estimate the clickthrough rate on banner ads placed on social networks at about 0.04 percent.
The new, two-way medium that the social networks have become demands a new approach to advertising.
You can't just put up a big banner that says Click me. Banner ads fail because social network users are accustomed to seeing them, and ignoring them has become a reflex.
Use Shopper's Voice and solve all your Social Media problems.
Contact: paulashby40@yahoo.com or http://shoppers-voice.co.uk
The new, two-way medium that the social networks have become demands a new approach to advertising.
You can't just put up a big banner that says Click me. Banner ads fail because social network users are accustomed to seeing them, and ignoring them has become a reflex.
Use Shopper's Voice and solve all your Social Media problems.
Contact: paulashby40@yahoo.com or http://shoppers-voice.co.uk
Social media is killing Internet advertising
One of the great questions facing today's advertisers is how to reach consumers in a media environment where control of the content is not in the hands of a consolidated publisher, but distributed among the millions of individuals who collectively make up powerful online communities.
Social media is killing Internet advertising,the problem is, a few years ago, people started to become more interested in each other and less interested in the ads."
For most people working in the online advertising world, the question of whether social networks are a passing fad has perhaps been answered with the burgeoning popularity of communities such as Facebook and MySpace.
While the sites are here to stay, even the companies who have done the very best at turning Internet ads into cash machines have struggled when it comes to reaching their highly engaged users.
Use Shopper's Voice and solve all your Social Media Problems in one go.
Contact: paulashby40@yahoo.com or http://shoppers-voice.co.uk
Social media is killing Internet advertising,the problem is, a few years ago, people started to become more interested in each other and less interested in the ads."
For most people working in the online advertising world, the question of whether social networks are a passing fad has perhaps been answered with the burgeoning popularity of communities such as Facebook and MySpace.
While the sites are here to stay, even the companies who have done the very best at turning Internet ads into cash machines have struggled when it comes to reaching their highly engaged users.
Use Shopper's Voice and solve all your Social Media Problems in one go.
Contact: paulashby40@yahoo.com or http://shoppers-voice.co.uk
SHOPPER'S VOICE
is about providing value in the life of the consumer: entertainment value, social value and belief value, actually letting the audience share ownership of your brand
Visit: http://shoppers-voice.co.uk
Visit: http://shoppers-voice.co.uk
The Internet is just a means of communication,
The Internet is just a means of communication, like television, radio or newspapers.
The key feature of web.2.0 that is currently driving change is its intense focus on the individual.
But the 21st century is in danger of being the first era in history to value mass, mediocrity and water-cooler chitchat over individual geniuses, expertise, courage and leadership.
Contact: paulashby40@yahoo.com or http://shoppers-voice.co.uk
The key feature of web.2.0 that is currently driving change is its intense focus on the individual.
But the 21st century is in danger of being the first era in history to value mass, mediocrity and water-cooler chitchat over individual geniuses, expertise, courage and leadership.
Contact: paulashby40@yahoo.com or http://shoppers-voice.co.uk
The Social Advertising Media website
The Social Advertising Media Web site (SAM) called Shoppers' Voice. is the perfect answer to the ever-increasing question as to how to advertise on the Web
Titled “Shoppers Voice” it makes an interactive “Event” as Social Media, with multiple brands providing entertainment through “Games” plus original web content. Key to the whole Web site is the fact that the whole ethos of Shoppers’ Voice is totally within the customers point of view, allowing them to be totally open in their opinions of products & services.
Providing you..... with an "integrated communication" approach that ties all aspects of your Marketing Communication including advertising, sales promotion, Public Relations & Direct Marketing, in a unified and comprehensive fashion as opposed to functioning in isolation!
Over 79% of web users expect something of value in return for taking notice of advertisements, whether that 'something' is pure entertainment, a relevant message or access to learning something new. The Social Advertising Media Website “Shoppers’ Voice” provides all the “rewards” expected through a high degree of involvement and learning and game playing.
Therefore, to encourage participation and interaction with the brands, Shopper’s Voice will feature games, whereby through this online experience, participants can win prizes just for becoming involved. In addition there will be opportunities for the brands to download offers such as money off coupons or other promotional incentives that fit in with the brand strategy.
The Social Advertising Media Website , “Shoppers’ Voice”, creates a dialogues between your brand’s advertising and the customer, cuts through clutter, creates active, meaningful advertising and actually alters behaviour during the learning process.
Shoppers’ Voice is about providing value in the life of the consumer: entertainment value, social value and belief value, actually letting the audience share ownership of your brand.
Shoppers’ Voice brands will develop a personality and be a brand that people want to be ‘friends’ with. The guiding principle of Shoppers’ Voice will be to offer things that are not available elsewhere, things that give social kudos or bragging rights. Brands are part of the fabric of people's lives and ultimately most are happy to be identified as friends of a brand.
Shopper's Voice is relevant in the current market because consumers are overwhelmed with the constant flow of information they receive on a daily basis(Commercial clutter). So businesses need to convince them of the relevance of their messages in order to gain their attention. This means that online marketers need to think hard how to better target and engage with their time-poor audiences.
Shoppers’ Voice cuts through the clutter by altering the customers’ perception to the presentation and content of brand advertising by seeking their advice, preferences, involvement, improvements etc.As the Shoppers’ Voice(S.A.M) site develops many more database points can be added according to the customer’s individual requests.
Participants will be left with a memorable brand experience and advertisers will have a better picture of how their consumers behave with their product through a vast amount of feedback and analysis.
SHOPPERS' VOICE - SOME DAY ALL ADVERTISING WILL BE LIKE THIS!
Contact: paulashby40@yahoo.com or http://shoppers-voice.co.uk
Titled “Shoppers Voice” it makes an interactive “Event” as Social Media, with multiple brands providing entertainment through “Games” plus original web content. Key to the whole Web site is the fact that the whole ethos of Shoppers’ Voice is totally within the customers point of view, allowing them to be totally open in their opinions of products & services.
Providing you..... with an "integrated communication" approach that ties all aspects of your Marketing Communication including advertising, sales promotion, Public Relations & Direct Marketing, in a unified and comprehensive fashion as opposed to functioning in isolation!
Over 79% of web users expect something of value in return for taking notice of advertisements, whether that 'something' is pure entertainment, a relevant message or access to learning something new. The Social Advertising Media Website “Shoppers’ Voice” provides all the “rewards” expected through a high degree of involvement and learning and game playing.
Therefore, to encourage participation and interaction with the brands, Shopper’s Voice will feature games, whereby through this online experience, participants can win prizes just for becoming involved. In addition there will be opportunities for the brands to download offers such as money off coupons or other promotional incentives that fit in with the brand strategy.
The Social Advertising Media Website , “Shoppers’ Voice”, creates a dialogues between your brand’s advertising and the customer, cuts through clutter, creates active, meaningful advertising and actually alters behaviour during the learning process.
Shoppers’ Voice is about providing value in the life of the consumer: entertainment value, social value and belief value, actually letting the audience share ownership of your brand.
Shoppers’ Voice brands will develop a personality and be a brand that people want to be ‘friends’ with. The guiding principle of Shoppers’ Voice will be to offer things that are not available elsewhere, things that give social kudos or bragging rights. Brands are part of the fabric of people's lives and ultimately most are happy to be identified as friends of a brand.
Shopper's Voice is relevant in the current market because consumers are overwhelmed with the constant flow of information they receive on a daily basis(Commercial clutter). So businesses need to convince them of the relevance of their messages in order to gain their attention. This means that online marketers need to think hard how to better target and engage with their time-poor audiences.
Shoppers’ Voice cuts through the clutter by altering the customers’ perception to the presentation and content of brand advertising by seeking their advice, preferences, involvement, improvements etc.As the Shoppers’ Voice(S.A.M) site develops many more database points can be added according to the customer’s individual requests.
Participants will be left with a memorable brand experience and advertisers will have a better picture of how their consumers behave with their product through a vast amount of feedback and analysis.
SHOPPERS' VOICE - SOME DAY ALL ADVERTISING WILL BE LIKE THIS!
Contact: paulashby40@yahoo.com or http://shoppers-voice.co.uk
Tuesday, 4 October 2011
The romantic view is that advertising is powerful
It is supposed to persuade people to change what they feel, think or do. Otherwise why would companies spend millions on it?
Yet in practice this isn’t the case. Literature sports no evidence on many lasting, persuasive effects of advertising – at least not enough to justify a global spend of billions. Although people see or hear hundreds or thousands of ads a day, mostly they do nothing in response, so sales and images seldom change. Why else the incessant chest-beating about advertising’s lack of accountability?
Competent brand advertising generally does not fail, but people’s exotic expectations of its outcome do. Advertising lacks consistently dynamic effects, once again because of competition.
Only Shopper's Voice consistently persuades people to change what they feel and buy!
Contact paulashby40@yahoo.com http://shoppers-voice.co.uk
Yet in practice this isn’t the case. Literature sports no evidence on many lasting, persuasive effects of advertising – at least not enough to justify a global spend of billions. Although people see or hear hundreds or thousands of ads a day, mostly they do nothing in response, so sales and images seldom change. Why else the incessant chest-beating about advertising’s lack of accountability?
Competent brand advertising generally does not fail, but people’s exotic expectations of its outcome do. Advertising lacks consistently dynamic effects, once again because of competition.
Only Shopper's Voice consistently persuades people to change what they feel and buy!
Contact paulashby40@yahoo.com http://shoppers-voice.co.uk
Monday, 3 October 2011
people want to do their own weird,
people want to do their own weird, idiosyncratic things (that are not advertiser-friendly or family-friendly) on social-networking sites. They're generally not looking to shop or bond with brands or otherwise serve as sponges for marketing messages.
Shopper's Voice is the most advertising friendly SAM (Social Advertising Media)
Contact: paul@shoppers-voice.co.uk or at http://shoppers-voice.co.uk
Shopper's Voice is the most advertising friendly SAM (Social Advertising Media)
Contact: paul@shoppers-voice.co.uk or at http://shoppers-voice.co.uk
Friday, 11 June 2010
CLOSING THE SALE WITH THE "NEW NORMAL" CONSUMER
As the effects of the recession grind on into a third year and behaviour changes that were born of economic expediency - the return of middle-class values and purposeful thrift - have translated into concious choices, hardening into a marketing dynamic.
Only Shoppers' Voice can reach these "New Normal" shoppers whilst imprinting a new sensibilty towards value!
Contact: paul.ashby@yahoo.com
SOMEDAY ALL ADVERTISING WILL BE LIKE THIS!
Only Shoppers' Voice can reach these "New Normal" shoppers whilst imprinting a new sensibilty towards value!
Contact: paul.ashby@yahoo.com
SOMEDAY ALL ADVERTISING WILL BE LIKE THIS!
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