"Clicking-toward-oblivion."

"What was once digital advertising's dirty little secret is now

its big, ugly problem. Online ad performance figures are dismal..."

Adweek

　

Any way you slice it, the key fact is that 15 years after its inception, I

cannot come up with the name of one major consumer-facing non-native

brand that has been built primarily by web advertising. It is encouraging,

however, to see some people within the web advertising community finally

coming out and admitting the shortcomings. Maybe if

more web advertising people would stand up and acknowledge the issues

they could help the web become what we all want it to be -- a more

effective advertising medium.

Want more information on Interactive Marketing Communication?

Contact Paul Ashby : paulashby40@yahoo.com or (UK Landline) 01934

620047.