Now that's a simple, very simple, solution to the myriad Top-Down-Management scams going on at the moment.
And just think of all the money you could save!
Don't you think that it's time to teach these Top-Down-Management people a lesson? Think of the damage they are doing to you and your Brands, to the very concept of trust and the building of relationships. Additionally there would be the tremendous Public Relations benefits to you, the advertiser, taking the side of your customers and doing something about the appalling Top-Down-Management Media shenanigans.
There is more interesting interactive information at: http://effectiveaccountablecommunication.blogspot.com
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Friday 23 March 2007
Monday 19 March 2007
Don't they yet realise that Businesses everywhere are collapsing under Top-Down-Management?
I maintain that this is because TDM are totally lacking an understanding as to the true meaning of the word "communication".
Together with a complete disregard for the need for "Trust". TDM needs to be concerned – very concerned - because trust based relationships is the only way to go and failure to recognise this fact will results in the collapse of their empires.
Trust is one of the ways to solve many of the problems facing corporations to day. They must rediscover just how important it is to listen to customers. Listening to their customers is very good for building trust and it is true to say that failure to listen can be catastrophic.
Seeking more information? Please visit: http://interactivetelevisionorinteractivetv.blogspot.com
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Together with a complete disregard for the need for "Trust". TDM needs to be concerned – very concerned - because trust based relationships is the only way to go and failure to recognise this fact will results in the collapse of their empires.
Trust is one of the ways to solve many of the problems facing corporations to day. They must rediscover just how important it is to listen to customers. Listening to their customers is very good for building trust and it is true to say that failure to listen can be catastrophic.
Seeking more information? Please visit: http://interactivetelevisionorinteractivetv.blogspot.com
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Friday 16 March 2007
Fighting hard to remain very mediocre!
The advertising and marketing magazines in merry Old England!
I read as many of them as I can, week in and week out, hoping against hope that I will witness a significant improvement in them.
But one thing remains constant, they provide more drivel than serious content.
And never, repeat…never, get down to serious discussion about what advertising and marketing is, or ought to be. That of successfully communicating messages.
And no mention at all of interactive marketing communication!
Please visit: http://interactivetelevisionorinteractivetv.blogspot.com
I read as many of them as I can, week in and week out, hoping against hope that I will witness a significant improvement in them.
But one thing remains constant, they provide more drivel than serious content.
And never, repeat…never, get down to serious discussion about what advertising and marketing is, or ought to be. That of successfully communicating messages.
And no mention at all of interactive marketing communication!
Please visit: http://interactivetelevisionorinteractivetv.blogspot.com
Wednesday 14 March 2007
A guide in how to achieve advertising brilliance in these days of total confusion!
So here is a checklist as to what we think you should be doing, on a regular basis, to help you achieve advertising breakthrough:
One: Believe in and develop total customer involvement and responsiveness.
Two: Pursuing and implementing two-way communication utilising existing
Media.
Three: Create a high degree of flexibility by empowering your customers.
Four: Face up to the fact that what went before is over!
Five: Acknowledge the fact that interactive advertising is the only appropriate form of advertising.
Six: The only thing you must believe in is constant improvement through the implementation of “conversations” with your customers.
Seven: There is no such thing as “above the line” and “below the line” those old fashioned stereotypes are gone…forever!
Seeking further information on how to open up conservations with your customer?
Please visit: http://interactivetelevisionorinteractivetv.blogspot.com
Find free articles at ArticlesBase.com a free article directory. Submit your article for free distribution and find content for your web site, E-zine or newsletters.
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One: Believe in and develop total customer involvement and responsiveness.
Two: Pursuing and implementing two-way communication utilising existing
Media.
Three: Create a high degree of flexibility by empowering your customers.
Four: Face up to the fact that what went before is over!
Five: Acknowledge the fact that interactive advertising is the only appropriate form of advertising.
Six: The only thing you must believe in is constant improvement through the implementation of “conversations” with your customers.
Seven: There is no such thing as “above the line” and “below the line” those old fashioned stereotypes are gone…forever!
Seeking further information on how to open up conservations with your customer?
Please visit: http://interactivetelevisionorinteractivetv.blogspot.com
Find free articles at ArticlesBase.com a free article directory. Submit your article for free distribution and find content for your web site, E-zine or newsletters.
Our URL: http://www.ArticlesBase.com
FREE URL Submission - Submit your site to dozens of top search engines for FREE. No strings attached!
Tuesday 13 March 2007
Advertising Luddites don’t despair. We really need you more than ever!
Because the digital freaks are trying to take over your world.
Someone said very frequently about the state of advertising and the future,
“We have to recast the whole of the advertising world to cope with the digital age”.
The digital freaks have two distinguishing features.. The first is the crass assumption that certain technological advances are good in themselves. Which is obviously nonsense. The second feature is the delusion that anybody not agreeing with them is a Luddite.
Frankly I don’t think that we should, as we appear to be doing, overreact to the emerging digital technology.
After all lets face it, all this new, exciting, technology is utterly dependent, in the end, upon human beings!
And don’t you know, as Advertising Professionals, that we all depend, in the end, upon a human being reacting to our advertising?
Seeking more information on how to improve your communication skills. Please visit: http://interactivetelevisionorinteractivetv.blogspots.com
Someone said very frequently about the state of advertising and the future,
“We have to recast the whole of the advertising world to cope with the digital age”.
The digital freaks have two distinguishing features.. The first is the crass assumption that certain technological advances are good in themselves. Which is obviously nonsense. The second feature is the delusion that anybody not agreeing with them is a Luddite.
Frankly I don’t think that we should, as we appear to be doing, overreact to the emerging digital technology.
After all lets face it, all this new, exciting, technology is utterly dependent, in the end, upon human beings!
And don’t you know, as Advertising Professionals, that we all depend, in the end, upon a human being reacting to our advertising?
Seeking more information on how to improve your communication skills. Please visit: http://interactivetelevisionorinteractivetv.blogspots.com
Monday 12 March 2007
Is advertising dead…I don’t think so
However it sure seems that way, at least in my life as a consumer. I rarely click on a Web page banner, I assiduously avoid ads in most consumer publications. I most certainly do other things during the TV commercial break.
Newspapers, magazines and television are also facing the assault from technology.
The gist of all this is simple, persuasive and unavoidable. Interactivity, the hallmark of computing technology, fundamentally calls into question the viability of a model based on being able to force people to watch, listen, and read, advertising.
Are you seeking more information on the subject of interactitity? Please take the time to visit http://interactivetelevisionorinteractivetv.blogspot.com
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Newspapers, magazines and television are also facing the assault from technology.
The gist of all this is simple, persuasive and unavoidable. Interactivity, the hallmark of computing technology, fundamentally calls into question the viability of a model based on being able to force people to watch, listen, and read, advertising.
Are you seeking more information on the subject of interactitity? Please take the time to visit http://interactivetelevisionorinteractivetv.blogspot.com
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Saturday 10 March 2007
Oh no…not again!
The Times of London, very recently, carried that old hoary story “Subliminal advertising may work, but only if your paying attention”
I do wish that somebody would put an end to one of the great advertising myths of the twentieth century.
The Times then chose to editorialise about a non-running story, “Smoke Signal Puffs. The real news of how to pass secret advertisements and influence people.”
The fact of the matters is that the whole story of subliminal advertising first broke in America, two enterprising young men dreamt up the scheme, however the word “dreamt” is the key to the whole myth…that’s all it was, a dream. There was no research, there were no subliminal advertisements embedded in cinema movies, in fact the whole thing was a hilarious scam…that’s all.
But the damage it has caused!
Do you seek more information on interactive communication? Please visit http://interactivetelevisionorinteractivetv.blogspot.com
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I do wish that somebody would put an end to one of the great advertising myths of the twentieth century.
The Times then chose to editorialise about a non-running story, “Smoke Signal Puffs. The real news of how to pass secret advertisements and influence people.”
The fact of the matters is that the whole story of subliminal advertising first broke in America, two enterprising young men dreamt up the scheme, however the word “dreamt” is the key to the whole myth…that’s all it was, a dream. There was no research, there were no subliminal advertisements embedded in cinema movies, in fact the whole thing was a hilarious scam…that’s all.
But the damage it has caused!
Do you seek more information on interactive communication? Please visit http://interactivetelevisionorinteractivetv.blogspot.com
Articles-Submit.com - Add free quality content to your website or ezine with top quality articles from Articles-Submit.com
Wednesday 7 March 2007
The attraction of interactive communication is...
that it is a return to the prehistoric human fascination with telling tales!
Since the beginnings of any civilised society the market place was the hub of civilisation, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels - and fabulous stories.
Interactive Communication, properly executed, more resembles an ancient bazaar than fits the business models companies try and impose upon it.
People respond to interactive opportunities because it seems to offer some intangible quality long ‘missing in action’ from modern life. In sharp contrast to the alienation wrought by homogenised broadcast media, interactive opportunities provide a space in which the human voice would be rapidly rediscovered.
Unlike the lockstep conformity imposed by television, advertising, and corporate propaganda, interactive communication gives new legitimacy – and free rein – to play.
Do you require more information as to the effectiveness of interactive communication? Then please visit: http://interactivetelevisionorinteractivetv.blogspot.com
Since the beginnings of any civilised society the market place was the hub of civilisation, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels - and fabulous stories.
Interactive Communication, properly executed, more resembles an ancient bazaar than fits the business models companies try and impose upon it.
People respond to interactive opportunities because it seems to offer some intangible quality long ‘missing in action’ from modern life. In sharp contrast to the alienation wrought by homogenised broadcast media, interactive opportunities provide a space in which the human voice would be rapidly rediscovered.
Unlike the lockstep conformity imposed by television, advertising, and corporate propaganda, interactive communication gives new legitimacy – and free rein – to play.
Do you require more information as to the effectiveness of interactive communication? Then please visit: http://interactivetelevisionorinteractivetv.blogspot.com
Tuesday 6 March 2007
An open letter to Procter & Gamble global cmo Jim Stengel…
Dear Mr Stengel,
Recently you said that "Honest, authentic" relationships based on trust are what consumers now seek.”
You went on to say "We can no longer measure success in keeping up, because keeping up is not possible. What we need is a mindset shift. We have to understand what's important to them, and how we can genuinely connect with them," also. "We must shift our mindset to truly creating partnerships."
Well Mr. Stengel, it may interest you to know that that opportunity has been available to you for a number of years, however your advertising agencies have all turned up their noses at such an idea!
JUST THREE LITTLE WORDS, MR STENGEL, JUST THREE LITTLE WORDS…..”INTERACTIVE MARKETING COMMUNICATION”…THEY’LL SOLVE ALL YOUR PROBLEMS!
Recently you said that "Honest, authentic" relationships based on trust are what consumers now seek.”
You went on to say "We can no longer measure success in keeping up, because keeping up is not possible. What we need is a mindset shift. We have to understand what's important to them, and how we can genuinely connect with them," also. "We must shift our mindset to truly creating partnerships."
Well Mr. Stengel, it may interest you to know that that opportunity has been available to you for a number of years, however your advertising agencies have all turned up their noses at such an idea!
JUST THREE LITTLE WORDS, MR STENGEL, JUST THREE LITTLE WORDS…..”INTERACTIVE MARKETING COMMUNICATION”…THEY’LL SOLVE ALL YOUR PROBLEMS!
Sunday 4 March 2007
Secrecy, prohibition and a growing loss of trust!
My word, those Top-Down-Management-Teams have really been at it this week!
First there was the fiasco of BSkyB and Virgin Media having a fight and then arbitrarily removing channels from the unsuspecting viewers, and then along comes the Supermarkets/contaminated petrol disaster!
How can the real world trust anything emanating from Top-Down-Big Business-Management?
It now appears that the supermarkets “were warned about problems with petrol a week ago”!
Fuel suppliers were accused of failing to come clean over problems with unleaded petrol that has damaged thousands of cars.
The Director of the Petrol Retailers’ Association said that he was “deeply suspicious” about the silence of the companies involved!
The sooner we all start using interactive communication - the better
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First there was the fiasco of BSkyB and Virgin Media having a fight and then arbitrarily removing channels from the unsuspecting viewers, and then along comes the Supermarkets/contaminated petrol disaster!
How can the real world trust anything emanating from Top-Down-Big Business-Management?
It now appears that the supermarkets “were warned about problems with petrol a week ago”!
Fuel suppliers were accused of failing to come clean over problems with unleaded petrol that has damaged thousands of cars.
The Director of the Petrol Retailers’ Association said that he was “deeply suspicious” about the silence of the companies involved!
The sooner we all start using interactive communication - the better
Dental Care
Search, compare and choose from more than 30 national and regional money-saving discount dental plans. Take the first
step toward a healthier smile and start saving today!
Online Dating
Who Else Wants To Know How To Find A Girlfriend Or Boyfriend - FAST?
Web Hosting
Online web hosting services.
Real Tones
Get 10 free real tones!
Furnace Air Filters
Here's a review of the popular furnace air filters...
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