I do wish that somebody would put an end to one of the great advertising myths of the twentieth century.
The Times then chose to editorialise about a non-running story, “Smoke Signal Puffs. The real news of how to pass secret advertisements and influence people.”
The fact of the matters is that the whole story of subliminal advertising first broke in America, two enterprising young men dreamt up the scheme, however the word “dreamt” is the key to the whole myth…that’s all it was, a dream. There was no research, there were no subliminal advertisements embedded in cinema movies, in fact the whole thing was a hilarious scam…that’s all.
But the damage it has caused!
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