that it is a return to the prehistoric human fascination with telling tales!
Since the beginnings of any civilised society the market place was the hub of civilisation, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels - and fabulous stories.
Interactive Communication, properly executed, more resembles an ancient bazaar than fits the business models companies try and impose upon it.
People respond to interactive opportunities because it seems to offer some intangible quality long ‘missing in action’ from modern life. In sharp contrast to the alienation wrought by homogenised broadcast media, interactive opportunities provide a space in which the human voice would be rapidly rediscovered.
Unlike the lockstep conformity imposed by television, advertising, and corporate propaganda, interactive communication gives new legitimacy – and free rein – to play.
Do you require more information as to the effectiveness of interactive communication? Then please visit: http://interactivetelevisionorinteractivetv.blogspot.com
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