Recently you said that "Honest, authentic" relationships based on trust are what consumers now seek.”
You went on to say "We can no longer measure success in keeping up, because keeping up is not possible. What we need is a mindset shift. We have to understand what's important to them, and how we can genuinely connect with them," also. "We must shift our mindset to truly creating partnerships."
Well Mr. Stengel, it may interest you to know that that opportunity has been available to you for a number of years, however your advertising agencies have all turned up their noses at such an idea!
JUST THREE LITTLE WORDS, MR STENGEL, JUST THREE LITTLE WORDS…..”INTERACTIVE MARKETING COMMUNICATION”…THEY’LL SOLVE ALL YOUR PROBLEMS!
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