Because the digital freaks are trying to take over your world.
Someone said very frequently about the state of advertising and the future,
“We have to recast the whole of the advertising world to cope with the digital age”.
The digital freaks have two distinguishing features.. The first is the crass assumption that certain technological advances are good in themselves. Which is obviously nonsense. The second feature is the delusion that anybody not agreeing with them is a Luddite.
Frankly I don’t think that we should, as we appear to be doing, overreact to the emerging digital technology.
After all lets face it, all this new, exciting, technology is utterly dependent, in the end, upon human beings!
And don’t you know, as Advertising Professionals, that we all depend, in the end, upon a human being reacting to our advertising?
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