Saturday 28 April 2007

What's your definition of chutzpah? Because mine is the headline "Sorrell Gives Grade Two Years"!

Yes that's right folks, chutzpah up to here…why?

Hmmm…well there are so many reasons that I don't know quite know where to start!

However one constant quickly emerges from all the news issuing forth, and that is the complete inability of these two to escape from the dreadful Top-Down-Management inability to see the need for utter transparency.

The Advertising Industry and The T.V. Industry are seemingly rushing to sort out each other's problems, however they never stop to consider their logical (and most important) customer…the viewer!


INTERACTIVE MARKETING COMMUNICATION COULD SOLVE ALL THESE PROBLEMS RIGHT NOW!
Please take the time to visit:http://interactivetelevisionorinteractivetv.blogspot.com

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Thursday 26 April 2007

An AdMan – Poacher turned Gamekeeper? – Not in a million years!

I never cease to be amazed at Advertising People and their chutzpah! Recently Interpublic CEO, Michael Roth, speaking at a AAAA Management Conference had something completely nonsensical to say about the current hot topic of accountability.

Among other things he praised Adlands currently fashionable mantra of 'Accountability'.

Which made me burst out laughing. Accountability and Advertising? – Ain't no such beast…never has been…never will be!

Use Interactive Marketing Communication now - and have everything you've always wanted!

Seeking more information: Please visit: http://interactivetelevisionorinteractivetv.blogspot.com


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Wednesday 25 April 2007

Should you use the internet?...definately not!

Jerry Della Femina claims that most online advertising creates resentment, working to shut down attention rather than elicit interest. Zergio Zyman feels that banner ads are a joke, and Della Femina goes on to say "…and figure out different ways to reach people but we're not going to reach them by advertising on the internet".

But you can reach them very effectively by using Interactive Marketing Communication using existing media - right now!




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Monday 23 April 2007

Have you heard the one about Google taking over Double Click!

Well it has AdLand and the Media industry up in arms, together with a host of other Top-Down-Management Corporate names, like Microsoft; AT&T; AOL & Yahoo about various concerns.

Frankly in the case of Microsoft it surely must be the case of the pot calling the kettle black! Both Microsoft and AT&T have faced anti-trust charges in the past, with Google Co-founder calling Microsoft "A convicted monopolist".

And in creeps that accountant turned Ad Man, Sir Martin Sorrell, "One of the most powerful voices in advertising", which, in my opinion, says a lot about the state of advertising to day.

DON'T WASTE A MOMENT LONGER - AVOID ADVERTISING AGENCIES - AVOID THE INTERNET - GO STRAIGHT TO INTERACTIVE MARKETING COMMUNICATION AND SAVE A BUNDLE AND BE MUCH MORE EFFECTIVE THAN EVER BEFORE!

Need more information? Visit: http://interactivetelevisionorinteractivetv.blogspot.com

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Friday 20 April 2007

Do you mean to say that after all these years there has never been any advertising accountability?

Then please tell me how they get away with saying "Advertising works".
A recent report by America's Association of National Advertisers claims, "Marketing accountability is still often an activity trapped within the silo of the Marketing function".

It would seem that the findings underscore last summers "Marketing Accountability Survey" in which 60% of respondents reported no cross-functional involvement whatever within their company!

TOTALLY ACCOUNTABLE-TOTALLY EFFECTIVE-USE IT TO DAY-INTERACTIVE MARKETING COMMUNICATION

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Sunday 8 April 2007

Of course advertising works…

It works:

Because the Advertising Agencies tell you it works without producing one iota of evidence to substantiate their claims as to the exclusive increase in sales that one advertising campaign has produced!

It works because we live in an over informed society, and the agencies are working very hard to increase the quantity (but not quality) of clutter

It works because the customer has become immune to advertising, so Advertising Agencies are attempting to cut through the clutter with brilliant creative work.

Advertising works – especially now that it is moving onto the Internet!

FOR REAL MARKETING EFFECTIVENESS USE INTERACTIVE MARKETING COMMUNICATION - NOW!





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