What's your definition of chutzpah? Because mine is the headline "Sorrell Gives Grade Two Years"!

Yes that's right folks, chutzpah up to here…why?

Hmmm…well there are so many reasons that I don't know quite know where to start!

However one constant quickly emerges from all the news issuing forth, and that is the complete inability of these two to escape from the dreadful Top-Down-Management inability to see the need for utter transparency.

The Advertising Industry and The T.V. Industry are seemingly rushing to sort out each other's problems, however they never stop to consider their logical (and most important) customer…the viewer!


INTERACTIVE MARKETING COMMUNICATION COULD SOLVE ALL THESE PROBLEMS RIGHT NOW!
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