Should you use the internet?...definately not!

Jerry Della Femina claims that most online advertising creates resentment, working to shut down attention rather than elicit interest. Zergio Zyman feels that banner ads are a joke, and Della Femina goes on to say "…and figure out different ways to reach people but we're not going to reach them by advertising on the internet".

But you can reach them very effectively by using Interactive Marketing Communication using existing media - right now!