Understanding why we shouldn't be advertising on the Web!

The Internet is part of a revolution that is causing business a lot of headaches. With its networked communities, based on trust and candour together with a huge contempt for corporate smugness.

Initially marketing ignored the net, then they had an awakening, and are now rushing headlong onto the Web thinking that this is the New Medium.

As a result Corporations, ably aided by their minions, the Advertising Agencies, are treating the Internet as a source of a mass market – which it isn't!

We must never forget that Mass Media existed to serve the marketing needs of Corporations – the Net was never created for that purpose.

Sadly however, marketing and advertising executives regard us as fools! For years they have become used to preparing ads, and sponsoring programmes that fit all their pie charts.

But their simplistic formulae's will not replicate on the Web, how do you, after all, sell advertising to billions of sources each with a handful of viewers?

Interested? Please visit:http://interactivetelevisionorinteractivetv.blogspot.com

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Should you use the internet?...definately not!

Jerry Della Femina claims that most online advertising creates resentment, working to shut down attention rather than elicit interest. Zergio Zyman feels that banner ads are a joke, and Della Femina goes on to say "…and figure out different ways to reach people but we're not going to reach them by advertising on the internet".

But you can reach them very effectively by using Interactive Marketing Communication using existing media - right now!