People Respect Bankers And Politicians More Than Marketers !


According to a study by Adobe and Edelman Berland, people think

both politicians and bankers are more respectable than marketers. Only 13 percent of

consumers think that marketing benefits society. In fact, only 35 percent of respondents who

work in marketing think that their profession is valuable.

But when asked if marketing benefits society, only 13% of consumers agreed.

And compared to other professions, the results were grim. Teachers -- despite

how little they are often compensated -- were valued at the top of the list,

followed by scientists and engineers. That's somewhat to be expected. But what

was more surprising was that advertising and marketing ranked below nearly every

other profession, including bankers (32%), lawyers (34%) and even politicians

(18%). Marketing and advertising was tied with the job of an actor or actress in

terms of its value.

There was only one profession that ranked lower in the survey, and even that

one is just a part of the marketing ecosystem: PR professionals. Only 11% said

PR is a valuable job. Meanwhile, the results weren't much better among

marketers; only 35% of people who were marketers themselves deemed it a valuable

profession in responding to the survey!

THE NEXT BIG THING...

...FLOGS

　

Be careful what you believe on the internet: there’s a growing chance that you re being hoaxed by a cynical PR firm. Just as the blogging explosion was teaching us about "vlogs" (video bloggs) and "moblogs" (mobile blogs), along comes yet another trend that is far more pernicious.

A "flog" is a fake weblog that purports to chronicle an ordinary consumer’s passion for a business or a product, typcally without the company behind it declaring an interest. It is a scandalously dishonest practice.

Take Laura and Jim, an ordinary couple who recently drove a camper van across America and stopped over for free each night at their nearest Wal-Mart car park. Their likeably amateurish travel journal, Wal-Marting across America, chronicled all the decent, hard working Wal-Mart employees they encountered during their stopovers, all of whom seemed to have been stories about the company.

Lo and behold, the couple turned out to be a professional paid by Wal-Mart’s PR firm, Edelman, and folksy Jim was revealed to be a professional Washington Post photographer. Last month, Laura used the blog to come clean, admitting that she "should have done a better job" telling her story.

Since then, Edelman’s fingerprints have been found all over other related flogs. Working Families For Wal-Mart claims to be a grassroots advocacy group focusing on "the positive contribution of Wal-Mart to working families"; the PaidCritics.com blog sets out to "expose" union employees paid to "smear" the retail chain. Typical postings attack activists for denying "working families" cheap Wal-Mart prescriptions of half-price baby food.

Use Interactive Marketing Communication and know exactly what your getting!

Understanding why we shouldn't be advertising on the Web!

The Internet is part of a revolution that is causing business a lot of headaches. With its networked communities, based on trust and candour together with a huge contempt for corporate smugness.

Initially marketing ignored the net, then they had an awakening, and are now rushing headlong onto the Web thinking that this is the New Medium.

As a result Corporations, ably aided by their minions, the Advertising Agencies, are treating the Internet as a source of a mass market – which it isn't!

We must never forget that Mass Media existed to serve the marketing needs of Corporations – the Net was never created for that purpose.

Sadly however, marketing and advertising executives regard us as fools! For years they have become used to preparing ads, and sponsoring programmes that fit all their pie charts.

But their simplistic formulae's will not replicate on the Web, how do you, after all, sell advertising to billions of sources each with a handful of viewers?

Interested? Please visit:http://interactivetelevisionorinteractivetv.blogspot.com

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