Because the Advertising Agencies tell you it works without producing one iota of evidence to substantiate their claims as to the exclusive increase in sales that one advertising campaign has produced!
It works because we live in an over informed society, and the agencies are working very hard to increase the quantity (but not quality) of clutter
It works because the customer has become immune to advertising, so Advertising Agencies are attempting to cut through the clutter with brilliant creative work.
Advertising works – especially now that it is moving onto the Internet!
FOR REAL MARKETING EFFECTIVENESS USE INTERACTIVE MARKETING COMMUNICATION - NOW!
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