Do you mean to say that after all these years there has never been any advertising accountability?

Then please tell me how they get away with saying "Advertising works".
A recent report by America's Association of National Advertisers claims, "Marketing accountability is still often an activity trapped within the silo of the Marketing function".

It would seem that the findings underscore last summers "Marketing Accountability Survey" in which 60% of respondents reported no cross-functional involvement whatever within their company!

TOTALLY ACCOUNTABLE-TOTALLY EFFECTIVE-USE IT TO DAY-INTERACTIVE MARKETING COMMUNICATION

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