Because it proved to me that somebody has some brains within the Labour Party!
Additionally both the main parties were reported to be ending their traditional billboard blitzes in the run up to the general election after they were dismissed as a waste of money by a Government-ordered inquiry.
It would appear that both main parties now recognise the fact that all advertising is a complete and utter waste of money. Would somebody please share this knowledge with Moray MacLennan, IPA President who, judging by his inaugural speech, still believes that advertising works…More on that later as it is a subject worthy of an article on its own!
However there is a way for politicians to communicate very effectively with their voters right now, it is known as "Interactive Marketing Communication" and you can use it to make existing media interactive and very effective!
Please also go to interactivetelevisionorinteractivetv.blogspot.com
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