Part of the challenge is that a thoughtful brand insertion into a highly personalized conversation on a social network runs into a scaling problem. Banner ads, by contrast, scale very easily, but they are proving to be thoroughly ineffective, Research figures estimate the clickthrough rate on banner ads placed on social networks at about 0.04 percent.
The new, two-way medium that the social networks have become demands a new approach to advertising.
You can't just put up a big banner that says Click me. Banner ads fail because social network users are accustomed to seeing them, and ignoring them has become a reflex.
Use Shopper's Voice and solve all your Social Media problems.
Contact: paulashby40@yahoo.com or http://shoppers-voice.co.uk
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