Marketing is not taken as seriously by our colleagues and the public as we would like, but we have only ourselves to blame. We tend to set goals that cannot be fulfilled, such as sustained growth, brand differentiation, persuasive advertising, added values, maximising profits or shareholder value, and instant new knowledge based on just a single isolated set of data.
When romantic goals fail to materialise, marketing gets blamed. To combat this, we need to set and work toward more realistic goals so that marketing can be appreciated for what it can and cannot do.
Shopper's Voice allows marketing to be appreciated for what it can, and does, do!
Contact: paulashby40@yahoo.com or: http://shoppers-voice.co.uk
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