Integrated marketing and communications is achieved through Shopper's Voice – and has been for several decades, and though it’s still seemingly idealistic, we have never before been closer to achieving this goal on a wider scale than ever before. A confluence of measures and changes in the industry – from a changing media landscape to social media and PR's more central role in marketing, to the rise of reputation management – the perfect storm of events has set the conditions to realize this objective.
With Shopper's Voice a the center!
Contact: paulashby40@yahoo.com or http://shoppers-voice.co.uk
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