And as consumers become desensitized to the mobile platform over time, mobile ad effectiveness may go the way of online ad effectiveness. Online ads as a whole only boost brand awareness, purchase intent or message association in the low single-digits, according to Dynamic Logic survey results from more than 3 million respondents about 2,400 online ad over three years.
However Shopper's Voice, On-line;In Print and On TV consistently outperforms all other forms of advertising in total effectiveness.
Contact: paulashby40@yahpp.com or http://shoppers-voice.co.uk
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