Is influencing consumer decisions a core goal of marketing? Your kneejerk reaction
may be “Of course it is!” But before you get carried away, consider this:
probably the most common, greatest
consumer need of all is the need to make better decisions. Indeed, in one
important sense better decisions are more valuable than better products,
because it’s the better decision that leads you to the better product in the
first place.
Achieve all with Shopper's Voice the totally accountable interactive marketing communication package.
Contact: Paul Ashby (44) 01934 620047 : paulgigashby@hotmail.co.uk
consumer need of all is the need to make better decisions. Indeed, in one
important sense better decisions are more valuable than better products,
because it’s the better decision that leads you to the better product in the
first place.
Achieve all with Shopper's Voice the totally accountable interactive marketing communication package.
Contact: Paul Ashby (44) 01934 620047 : paulgigashby@hotmail.co.uk
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