One thing they NEVER taught you whilst working in an advertising agency…or a marketing department for that matter…
And that’s the human desire for interaction. If this had been taught and the lesson put into everyday practise then billions of pounds and dollars would never have been poured down the black hole of television advertising!
Interaction is not technology, it is human behaviour!
Are you seeking more information on interactive communicaion? Please visit:
http://interactivetelevisionorinteractivetv.blogspot.com
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