from 3,500 to 5,000 marketing messages a day vs. 500 to 2,000 in the 1970s.
The result: There are so many ads out there today to an extent never before realised. No matter how many more ads out there, it’s not going to work…because it’s not registering!
Finally, finally, the whole dismal story is emerging, the biggest confidence trick in this or any other century is, finally, being exposed.
The confidence trick of Advertising!
Nowadays the problem is so bad that serious discussions about accountability never occur, advertising could never be totally accountable because it never worked to the extent believed – period.
The huge problem of clutter was never seriously addressed, as they had no answer for the problem. Meanwhile the swine lavishly ate at the Clients table and then laughed all the way to the bank.
http://www.quickregister.net
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http://interactivetelevisionorinteractivetv.blogspot.com
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