an advertising message, using existing media, to an open, focused and receptive mind based upon the principle that it is not what you say, but how your consumer interacts with what you say that primarily determines how successfully the message gets across.
The changes in consumer perception and purchase behaviour produced by this form of communication are traditionally associated only with extensive advertising campaigns involving high levels of frequency and the inherent inefficiencies that result from such efforts.
Also, please visit:http://interactivetelevisionorinteractivetv.blogspot.com or contact Paul Ashby on paul.ashby@yahoo.com
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