Like all else in the media world, advertising has changed dramatically since the huge growth in popularity of the Web.
The power of retailers has multiplied, television has become the dominant selling medium for consumer goods, market research has become increasingly sophisticated, global brands have flourished, independent media specialists have become a major force, and yet…
Advertising agencies are in the doldrums that is because the services they provide, the way they should be paid and their relationships with their clients are all in jeopardy.
There is much uncertainty, much debate, much nervousness, and no sign of any resolution to the problem.
Certainly one of the things agency people have lost sight of is that advertising, like all marketing functions is done to make money!
Likewise they have lost sight of the fact that the sole purpose of advertising is to get more people to buy more of your product, more often, for more money.
When you use interactive "Events" you will sell more products...and make money!
Discover more together with the power of interactive TV visit: http://interactivetelevisionorinteractivetv.blogspot.com
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