Accountability

measuring the effect of one
exposure to an interactive “Event”
vs.
exposure to the “frequency” model.



Client: Unilever.
Brand: Streets Log Ice Cream Deserts.
Research: Martyn Research.

“Unprompted Brand-Awareness increased +8% amongst main grocery buyers who saw the Interactive Event and Purchase increased +80%; Advertising-Awareness increased 100% over people who had not see the Event.”


Client: Unilever
Brand: Birds Eye Fish Fingers
Research: Nielsen & City Insights.

Nielsen recorded an actual uplift in sales for this brand of 3.2%. City Insights registered a +9% uplift in Definitely/Probably Will Buy. City Insights again established that the technique lifts awareness of advertising, +11%.


Client: Unilever.
Brand: Persil.
Research: Nielsen & City Insights.

Neilsen recorded an actual uplift in sales for this brand of 4.4%. City Insights registered a +2% increase in last week purchase & a +4% increase in Definitely/Probably Buy. There was a 4% increase in Advertising Awareness.


Client: Unilever.
Brand: P G Tips.
Research: Nielsen & City Insights.

Neilsen recorded an actual uplift in sales of 3.1% for this brand and City Insights recorded a +5% uplift in ‘Last Week’ purchase and a +7% increase in Definitely/Probably Will buy. Additionally City Insights recorded an uplift of 8% increase in advertising awareness.


Client: Unilever.
Brand: Birds Eye Frozen Peas.
Research: Nielsen & City Insights.

Nielsen recorded an actual increase in purchase of 2.6%. Whilst City Insights recorded a +2% increase in purchase ‘Last Week’ and a 5% uplift in sales Definitely/Probably Will buy. City Insights again recorded an uplift in advertising awareness of 5%.


Client: Unilever.
Brand: Sunsilk Shampoo.
Research: BLM division NOP.

“Substantial (even dramatic) gains were recorded in Advertising Awareness, averaging +45%. The comparison between “Seeing-The-Event” and those “Not-Seeing-The-Event” shows a healthy performance improvement. An increase in Spontaneous-Awareness of 53% was recorded for Sunsilk Shampoo and for Purchase and increase of 35% was noted.”

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