Accountability

measuring the effect of one exposure to an interactive “Event”
vs.
exposure to the “frequency” model.

Client: Nestle.
Brand: Maggi Pantry Classics (non-frozen RTE meals).
Research: AGB.

“There was an increase of 86.7% amongst those who saw the event in Prompted-Brand-Awareness versus those who didn’t see. On Past-Four-Week-Purchase there was an increase of 233.3% and 266.7% increase in Future-Purchase-Intent (DWB) amongst those people who saw the event.”


Client: Chesebrough-Pond’s.
Brand: Intensive Care Hand & Nail Lotion.
Research: Burke Market Research.

“Readers of the Event were significantly more likely than non-readers to recall all four copy points, additionally readers were significantly more likely than non-readers to have tried the lotion, to have repeated buying it and to have purchased the brand recently.


Client: Rexona (Unilever).
Brand: Vaseline Intensive Care.
Research: AGB.

“Prompted-Brand-Product-Awareness increased at the rate of 31.5% among people seeing the Event, similarly and increase in Past-Four-Week-Purchase +90% and in increase of 81.8% Definitely-Will-Buy was recorded.”


Client: Carter Wallace.
Brand: Dencorub & Dencorub Ice (Muscle Pain Relief).
Research: AGB.

“Quite dramatic increases in Prompted-Brand-Awareness and in the Past-Four-Week-Purchase and Next-Four-Week-Purchase-Intention (DWB) occurred amongst main grocery buyers. These range from 55.6% to 120%.”


Client: Carter Wallace.
Brand: Nair Hair Remover.
Research: AGB.


“Research again indicates that those who saw the Event had greater levels of Brand-Advertising-Awareness +161.1%; Past-Purchase-Behaviour +100% and also Future-Purchase-Behaviour +60% over people not exposed.”

Would you like more information as to the effecacy of interactive Communication?
Please visit: http://interactivetelevisionorinteractivetv.blogspot.com