Sir Martin Sorrell…don’t you think it odd

that an accountant has become the advertising industry’s spokesperson?

When you read any of the interviews given by this illustrious figure, never once does the word “communication” pass his exalted lips, why, because he knows nothing about the process of communication.

Meanwhile out there in the real world, the world were all these millions of (digital) advertisements, and, in turn, all these millions of pounds are spent. It emerges that only 57% of consumers are inclined to trust companies and resistance to marketing is also now at a peak, with just 6% of consumers admitting to trusting any form of advertising!

ONLY 6% OF CONSUMERS TRUST ANY FORM OF ADVERTISING!



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