a nearly perfect marketing communications system,
… are now trying to lure their Clients onto a totally unproven communications system…the Web!
Advertising agencies have lost sight of their primary goal: to sell the product. Fortunes are wasted on hip; award-winning commercials that often fail to even communicate the brand.
The reality of business demands that advertising answer to the bottom line! Simply by adding interactive communication to your schedule you can reduce spend and make your existing advertising totally accountable.
Which will demonstrably affect your bottom line and, much to the great disgust of Advertising Agencies, Clients can substantially reduce their horrific marketing investment.
Terrestrial television can then breath a sign of relief and get on with what they are good at…producing good programming.
There is more information available as to the benefits of incorporating interactive "events" onto your scheduel, please visit: http://interactivetelevisionorinteractivetv.blogspot.com
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