Our Interactive Communication Programme has been extensively researched by independent research organisations in Australia, The United Kingdom, U.S.A. Japan, Singapore, New Zealand and The Philippines.
Numerous marketing research studies have been conducted to measure and document the sales impact of the IMG technique. In point of fact, measurements are always made on the incremental sales generated by each interactive ‘Event’ for every participating brand because the premise of IMG is on making advertising expenditure accountable. The results are presented to each client as a post evaluation.
To demonstrate the effectiveness of the technique we will be posting highlights from reports prepared by independent research companies in conjunction with past interactive programmes.
These will be posted on a daily basis.
Seeking further information then please visit: http://interactivetelevisionorinteractivetv.blogspot.com
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