Do you agree that the function of effective interactive communication is to accurately convey a particular message?

that is clear and comprehended by the receiver. Communication is used to express emotion, transfer information or provide direction. The function of effective interactive communication can be best seen in the business world. If a company is able to effectively communicate with its workers, the workers will feel empowered, informed and appreciated.

Interactive communication is divided into two forms: verbal and nonverbal. Verbal and nonverbal communication must agree or else it can lead to confusion or misunderstanding. For example, if a boss verbally communicates you're doing a good job and then fires you the next day, there's an obvious breakdown in the communication. Nonverbal communication is gestures, vocal tone and facial expressions.

The effects of effective interactive communication are understanding, education, empowerment and respect. Effective communication provides people with information they need to become educated and enlightened.

When people feel like they are in the know, they feel respected and empowered, and are motivated to perform at their best level of productivity and performance. The role that effective communication plays can have a positive or negative affect. For example, in politics if a politician doesn't explain himself or herself clearly, there can be a lot of room The primary misconception about effective interactive communication is that it is simply saying what a person feels.

Simply expressing ideas, thoughts and emotions does not make communication effective. Effective interactive communication can only be considered effective when the listener accurately understands the message the individual is attempting to communicate. The role of effective communication is commonly seen only as the messages being sent, while it is both the sending and receiving that matter.

The benefits of effective interactive communication are successful business, rich relationships and the ability to accurately and comprehensively express thoughts, feelings and ideas. Effective communication is at the foundation of every successful action. A great example of how the role of effective communication benefits people in interpersonal relationship is marriage. A marriage that possesses effective interactive communication fosters love, trust and respect.

The Attraction of Interactive Communication is that it is a return to the prehistoric human fascination with telling tales!

Since the beginnings of any civilized society the market place was the hub of civilization, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels - and fabulous stories. Interactive Communication, properly executed, more resembles an ancient bazaar than fits the business models companies try and impose upon it. 

People respond to interactive  opportunities because it seems to offer some intangible quality  long missing in action from modern life.  In sharp contrast to the alienation wrought by homogenized broadcast media, interactive opportunities provide a space in which the human voice would be rapidly rediscovered. Unlike the lockstep conformity imposed by television, advertising, and  corporate propaganda, interactive communication gives new legitimacy  and free rein  to play. People long for more connection between what we do for a living and what we genuinely care about.   We long for release from anonymity, to be seen as who we feel ourselves to be rather than the sum of abstract metrics and parameters.    We long to be part of a world that makes sense rather than accept the  accidental alienation imposed by market forces too large to grasp; to even contemplate. Remember the market place, of old. Caravans arrived across burning deserts dates and figs, snakes and parrots, monkeys, strange music and stranger tales.  The market place was the heart of the city, the kernel, the hub.Like the  past and the future it stood at the crossroads.   People worked early and went there for coffee and vegetables, eggs and wine, for pots and carpets.  They went there to look and listen and to marvel, to buy and to be amused.  But mostly they went to meet each other to talk and interact!  Markets are conversations.   So what went so horribly wrong? From the perspective of corporations, many of which by the twentieth century had become bigger and more powerful than ancient city-states, nothing went wrong. Things did change however. Commerce is a natural part of human life but is has become increasingly unnatural over the intervening centuries, gradually divorcing itself from the very people on whom it depends, whether workers or customers. The result has been to create a huge chasm between buyers and sellers. Advertising's failure! Conventional advertising has failed the natural human need for social  interaction. We have created a media society during the last 30 or 40 years where there is an extraordinary reduction in interaction because of the one-way and more passive form of information that exists.   People desire to be taken account of, to affect change, learn and personalize their relationships with their environment. These psychological and sociological factors are part of the  incentive to interact with advertising.  However, these tend to be minimized in the incentive direct response field, there are a phenomenal number of reasons which cause people to interact which go beyond just giving them things.

Reinvent your marketing!

One-way, top-down communication does not work as

well as in former days. Today, companies must create conversations with

customers and deliver useful content at the moment their prospects, clients or

constituents need it. Many firms will need to reinvent their marketing in

2013.

Marketers can't push products on people. They have to think like journalists and create a dialogue

with their audience to earn a prospect's trust. Free or low-cost applications such as blogs and

podcasts, in addition to social networking tools such as Twitter, Facebook and LinkedIn, have

changed the old rules. But above all else stands Interactive Maketing Communication...your only

way forward and totally accountable.

We really need a more ethical advertising, and our whole concept of marketing practice needs to change

.

We must recognise that advertising has real responsibilities and that marketing is not just about

making money. Nobody yet appears to have hit upon a solution to improving marketing, and thus

advertising, yet it has to happen because they have both become a dangerous

monster, in need of harness. It has to be said that people don't seem to like

big business very much, we really don't like the power that companies have and

we certainly don't trust them to use them in our best interests! Advertising

is not about hope but expectations, marketing is not about dreams

but plans. The false prophets of modern marketing have warped more than the

language of consumerism. The future is unknowable, what can be known,

commentary suggests, is that social media and the Internet is replicating the

same errors old advertising and marketing committed. Somebody needs to make a

move, unilaterally determining that Social Media et al are not excellent

marketing vehicles merely more clutter!

Towards understanding human behaviour

One thing they NEVER taught you whilst working in an advertising agency…or a marketing department for that matter…
And that’s the human desire for interaction. If this had been taught and the lesson put into everyday practise then billions of pounds and dollars would never have been poured down the black hole of television advertising!
Interaction is not technology, it is human behaviour!



Are you seeking more information on interactive communicaion? Please visit:
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The erroneous model of communication- as seen by Advertising Agencies!

Most advertising today depends on a single-step communications model. A message sender – the message – receiver.

This basic model assumes that the sender is active, whilst the receiver is inactive or passive and the message is comprehended properly.

In this case if the advertisement is creatively prepared and sent through the right medium and, if it cuts through all the other noise, and then if it is decoded correctly the advertisement has done its job!

Dealing with the future will require significant changes in the ad industry. Media research- how advertisers measure what people watch and how they respond to ads-will have to get considerably savvier about gauging media consumption habits. Creative ad teams will have to understand the communication process better and then make involving ads that people are actually interested in reading/watching.




Would you like more information? Please visit:
http://interactivetelevisionorinteractivetv.blogspot.com