SHOPPER'S VOICE

How businesses embrace this opportunity says everything about how they view customers and the relationships they’re shaping as a result. Equally, how businesses measure success in this new frontier also says everything about how they value customer relationships. Hearing it this way makes the measurement of Likes, followers, views or +1′s seem trivial. And, thinking about customer value and how to deliver it where attention is focused makes us rethink website traffic as a KPI. Instead, businesses must embrace a new perspective, one that takes the lessons rife within social media to build a more meaningful engagement strategy for building customer relationships and growing new opportunities.
Now you can do all this at http://shoppers-voice.co.uk

Contact: paulashby40@yahoo.com

Suddenly, it's no longer about the "campaign."

Suddenly, it's no longer about the "campaign." Rather, it's about understanding the social influence of your own loyal consumers. What are these people interested in, what are they actually buying, and how can they be turned into a word-of-mouth marketing powerhouse? Advertisers have always known that an endorsement from a trusted source is the most powerful marketer. Just now they are coming to understand that they can decipher, court, and empower their "socially-influential" customers to do just that—a much more rewarding enterprise than simply trying to move a widget.
Cut through the clutter use Shopper's Voice and solve all your Social Media needs.
Contact: paulashby40@yahoo.com or contact: http://shoppers-voice.co.uk

From now on

From now on, brands must start with a marketing lynchpin of "who" versus the "what." By examining your business through a social filter, you'll not only cultivate social awareness, you will bring the inherent power of your brand graph into fruition; the ability to sell more during the holidays and to cast an even wider net for future sales.

Cut through the clutter use Shopper's Voice and solve all your Social Media problems!

Contact: paulashby40@yahoo.com or: http://shoppers-voice.co.uk

Banner ads fail

Part of the challenge is that a thoughtful brand insertion into a highly personalized conversation on a social network runs into a scaling problem. Banner ads, by contrast, scale very easily, but they are proving to be thoroughly ineffective, Research figures estimate the clickthrough rate on banner ads placed on social networks at about 0.04 percent.

The new, two-way medium that the social networks have become demands a new approach to advertising.
You can't just put up a big banner that says Click me. Banner ads fail because social network users are accustomed to seeing them, and ignoring them has become a reflex.
Use Shopper's Voice and solve all your Social Media problems.
Contact: paulashby40@yahoo.com or http://shoppers-voice.co.uk

Social media is killing Internet advertising

One of the great questions facing today's advertisers is how to reach consumers in a media environment where control of the content is not in the hands of a consolidated publisher, but distributed among the millions of individuals who collectively make up powerful online communities.
Social media is killing Internet advertising,the problem is, a few years ago, people started to become more interested in each other and less interested in the ads."

For most people working in the online advertising world, the question of whether social networks are a passing fad has perhaps been answered with the burgeoning popularity of communities such as Facebook and MySpace.

While the sites are here to stay, even the companies who have done the very best at turning Internet ads into cash machines have struggled when it comes to reaching their highly engaged users.
Use Shopper's Voice and solve all your Social Media Problems in one go.
Contact: paulashby40@yahoo.com or http://shoppers-voice.co.uk

Tip for local business owners:

Improve your online prominence by ensuring that your business is listed on all key local search engines (e.g. Google Places) and the leading online business directories (e.g. Yelp & Superpages).
You can check if your business is already listed on these directories by using a tool like Local SEO Check-Up (by BrightLocal) or www.AmIVisible.org.

Above all else, to cut through all the clutter simply use http://shoppers-voice.co.uk
Improve your online prominence with Shopper's Voice
Contact: paulashby40@yahoo.com or http://shoppers-voice.co.uk

SHOPPER'S VOICE

is about providing value in the life of the consumer: entertainment value, social value and belief value, actually letting the audience share ownership of your brand

Visit: http://shoppers-voice.co.uk