One thing they NEVER taught you whilst working in an advertising
agency…or a marketing department for that matter…
And that’s the human desire for interaction,
If this had been taught and the lesson put into everyday practise then billions of pounds and dollars would never have been poured down the black hole of television advertising!
So let’s review that desire in terms of the marketing of products and, at the same time, hope that those people working in or with advertising agencies read this simple lesson and learn a little of what they should have already known and been doing on behalf of their clients and in turn, their customers.
All advertising is a form of learning whereby the advertiser is asking people to change their behaviour after learning the benefits of the products or services on offer. However, we all tend to filter out information, which we do not want to hear. This clearly alters the effectiveness of conventional advertising in quite a dramatic way.
No comments:
Post a Comment