Huge changes are occurring

The business formally known as advertising…


Huge changes are occurring, corporations are having to do a complete about face. A very large proportion of media functions will no longer be delivered top-down, as in the broadcast model but will be coming bottom-up from the very customers most corporations are trying to ‘order’ to buy their product right now.
Business created mass markets through broadcast advertising, the same bossy voice of command-and-control it used on workers, however in this instance, applied in the market place. "Just do what you’re told" is not that very much different than "Buy our products." And you could effectively tell people to keep quiet, because that element of a conversation was banned in broadcast media – there was never a way to ask questions. A 30-second TV commercial was never an invitation to converse!
Advertising Agencies have led us up the wrong path, that’s because they never understood the communication process,