In today’s marketplace, time, attention and trust seem to have become the scarcest resources and companies that fail to recognise this fact are bound to suffer problems.
As a result it is becoming more and more important to ensure that there is a strong ‘what’s in it for me’ appeal to the consumer. With so many demands on their time they will only spend quality time with those products and services that are clearly offering them something of direct personal relevance and value.
Another contributor to the loss of trust and belief has been the acceptance of the ‘mass market’. Anyone with any understanding of communication and human behaviour will understand that there has never been such a thing as a mass market!
Buying habits are as individual as fingerprints so the surest way to identify products and services of greatest appeal is not through traditional market segmentation and then advertising but by a means of involving the customer in the process whereby a true two-way dialogue can be entered into.
Are you seeking more information?
Please visit http://interactivetelevisionorinteractivetv.blogspot.com
http://www.trafficswarm.com/cgi-bin/swarm.cgi?626584&ac5ce2d6cb7d54c30fbf3f9975f057ca
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