Thursday 11 January 2007

It’s about time Clients shut up and listened!

The fact of the matter is that media are no longer in control of the message.

People have taken control and are starting to connect to each other directly.

In the past Marketing/Advertising has been about telling people what to buy.

Interactive communication, properly executed liberates Clients from this restraint and also allows them a unique opportunity to listen!

The most vital part of any communication!

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