The Internet is just a means of communication, like television, radio or newspapers.
The key feature of web.2.0 that is currently driving change is its intense focus on the individual.
But the 21st century is in danger of being the first era in history to value mass, mediocrity and water-cooler chitchat over individual geniuses, expertise, courage and leadership.
Contact: paulashby40@yahoo.com or http://shoppers-voice.co.uk
Wednesday, 5 October 2011
The Social Advertising Media website
The Social Advertising Media Web site (SAM) called Shoppers' Voice. is the perfect answer to the ever-increasing question as to how to advertise on the Web
Titled “Shoppers Voice” it makes an interactive “Event” as Social Media, with multiple brands providing entertainment through “Games” plus original web content. Key to the whole Web site is the fact that the whole ethos of Shoppers’ Voice is totally within the customers point of view, allowing them to be totally open in their opinions of products & services.
Providing you..... with an "integrated communication" approach that ties all aspects of your Marketing Communication including advertising, sales promotion, Public Relations & Direct Marketing, in a unified and comprehensive fashion as opposed to functioning in isolation!
Over 79% of web users expect something of value in return for taking notice of advertisements, whether that 'something' is pure entertainment, a relevant message or access to learning something new. The Social Advertising Media Website “Shoppers’ Voice” provides all the “rewards” expected through a high degree of involvement and learning and game playing.
Therefore, to encourage participation and interaction with the brands, Shopper’s Voice will feature games, whereby through this online experience, participants can win prizes just for becoming involved. In addition there will be opportunities for the brands to download offers such as money off coupons or other promotional incentives that fit in with the brand strategy.
The Social Advertising Media Website , “Shoppers’ Voice”, creates a dialogues between your brand’s advertising and the customer, cuts through clutter, creates active, meaningful advertising and actually alters behaviour during the learning process.
Shoppers’ Voice is about providing value in the life of the consumer: entertainment value, social value and belief value, actually letting the audience share ownership of your brand.
Shoppers’ Voice brands will develop a personality and be a brand that people want to be ‘friends’ with. The guiding principle of Shoppers’ Voice will be to offer things that are not available elsewhere, things that give social kudos or bragging rights. Brands are part of the fabric of people's lives and ultimately most are happy to be identified as friends of a brand.
Shopper's Voice is relevant in the current market because consumers are overwhelmed with the constant flow of information they receive on a daily basis(Commercial clutter). So businesses need to convince them of the relevance of their messages in order to gain their attention. This means that online marketers need to think hard how to better target and engage with their time-poor audiences.
Shoppers’ Voice cuts through the clutter by altering the customers’ perception to the presentation and content of brand advertising by seeking their advice, preferences, involvement, improvements etc.As the Shoppers’ Voice(S.A.M) site develops many more database points can be added according to the customer’s individual requests.
Participants will be left with a memorable brand experience and advertisers will have a better picture of how their consumers behave with their product through a vast amount of feedback and analysis.
SHOPPERS' VOICE - SOME DAY ALL ADVERTISING WILL BE LIKE THIS!
Contact: paulashby40@yahoo.com or http://shoppers-voice.co.uk
Titled “Shoppers Voice” it makes an interactive “Event” as Social Media, with multiple brands providing entertainment through “Games” plus original web content. Key to the whole Web site is the fact that the whole ethos of Shoppers’ Voice is totally within the customers point of view, allowing them to be totally open in their opinions of products & services.
Providing you..... with an "integrated communication" approach that ties all aspects of your Marketing Communication including advertising, sales promotion, Public Relations & Direct Marketing, in a unified and comprehensive fashion as opposed to functioning in isolation!
Over 79% of web users expect something of value in return for taking notice of advertisements, whether that 'something' is pure entertainment, a relevant message or access to learning something new. The Social Advertising Media Website “Shoppers’ Voice” provides all the “rewards” expected through a high degree of involvement and learning and game playing.
Therefore, to encourage participation and interaction with the brands, Shopper’s Voice will feature games, whereby through this online experience, participants can win prizes just for becoming involved. In addition there will be opportunities for the brands to download offers such as money off coupons or other promotional incentives that fit in with the brand strategy.
The Social Advertising Media Website , “Shoppers’ Voice”, creates a dialogues between your brand’s advertising and the customer, cuts through clutter, creates active, meaningful advertising and actually alters behaviour during the learning process.
Shoppers’ Voice is about providing value in the life of the consumer: entertainment value, social value and belief value, actually letting the audience share ownership of your brand.
Shoppers’ Voice brands will develop a personality and be a brand that people want to be ‘friends’ with. The guiding principle of Shoppers’ Voice will be to offer things that are not available elsewhere, things that give social kudos or bragging rights. Brands are part of the fabric of people's lives and ultimately most are happy to be identified as friends of a brand.
Shopper's Voice is relevant in the current market because consumers are overwhelmed with the constant flow of information they receive on a daily basis(Commercial clutter). So businesses need to convince them of the relevance of their messages in order to gain their attention. This means that online marketers need to think hard how to better target and engage with their time-poor audiences.
Shoppers’ Voice cuts through the clutter by altering the customers’ perception to the presentation and content of brand advertising by seeking their advice, preferences, involvement, improvements etc.As the Shoppers’ Voice(S.A.M) site develops many more database points can be added according to the customer’s individual requests.
Participants will be left with a memorable brand experience and advertisers will have a better picture of how their consumers behave with their product through a vast amount of feedback and analysis.
SHOPPERS' VOICE - SOME DAY ALL ADVERTISING WILL BE LIKE THIS!
Contact: paulashby40@yahoo.com or http://shoppers-voice.co.uk
Tuesday, 4 October 2011
The romantic view is that advertising is powerful
It is supposed to persuade people to change what they feel, think or do. Otherwise why would companies spend millions on it?
Yet in practice this isn’t the case. Literature sports no evidence on many lasting, persuasive effects of advertising – at least not enough to justify a global spend of billions. Although people see or hear hundreds or thousands of ads a day, mostly they do nothing in response, so sales and images seldom change. Why else the incessant chest-beating about advertising’s lack of accountability?
Competent brand advertising generally does not fail, but people’s exotic expectations of its outcome do. Advertising lacks consistently dynamic effects, once again because of competition.
Only Shopper's Voice consistently persuades people to change what they feel and buy!
Contact paulashby40@yahoo.com http://shoppers-voice.co.uk
Yet in practice this isn’t the case. Literature sports no evidence on many lasting, persuasive effects of advertising – at least not enough to justify a global spend of billions. Although people see or hear hundreds or thousands of ads a day, mostly they do nothing in response, so sales and images seldom change. Why else the incessant chest-beating about advertising’s lack of accountability?
Competent brand advertising generally does not fail, but people’s exotic expectations of its outcome do. Advertising lacks consistently dynamic effects, once again because of competition.
Only Shopper's Voice consistently persuades people to change what they feel and buy!
Contact paulashby40@yahoo.com http://shoppers-voice.co.uk
Companies that create
Companies that create the most shareholder value will be ones that put the consumer in the center and build their products, services and marketing plans for them. Companies that fail to power up their connections and tap into those connections in a meaningful way will fail to grow.
And with http://shoppers-voice.co.uk you create the most shareholder value ever!
And with http://shoppers-voice.co.uk you create the most shareholder value ever!
Monday, 3 October 2011
people want to do their own weird,
people want to do their own weird, idiosyncratic things (that are not advertiser-friendly or family-friendly) on social-networking sites. They're generally not looking to shop or bond with brands or otherwise serve as sponges for marketing messages.
Shopper's Voice is the most advertising friendly SAM (Social Advertising Media)
Contact: paul@shoppers-voice.co.uk or at http://shoppers-voice.co.uk
Shopper's Voice is the most advertising friendly SAM (Social Advertising Media)
Contact: paul@shoppers-voice.co.uk or at http://shoppers-voice.co.uk
The truth about social-media sites
Wednesday, 7 July 2010
Only Shoppers' Voice can save your Brands!
Preferences for private label products have remained consistent across the globe in the past year.
Over 60% of Americans have more regularly opted for own-label goods in the last 12 months, with Japanese customers on 49% and Europeans on 45%.
As consumers everywhere have discovered that switching offers substantial cost benefits,Shoppers' Voice predicts store brands will prevail at the expense of premium alternatives – for the short term at least.
Contact: paul.ashby@yahoo.com
Over 60% of Americans have more regularly opted for own-label goods in the last 12 months, with Japanese customers on 49% and Europeans on 45%.
As consumers everywhere have discovered that switching offers substantial cost benefits,Shoppers' Voice predicts store brands will prevail at the expense of premium alternatives – for the short term at least.
Contact: paul.ashby@yahoo.com
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