Friday, 22 June 2012

The Marketing Industry...


 
.... is currently whistling past the graveyard and largely

ignoring signs of massive, fundamental changes in how the business of mass

marketing will be conducted in the near future. The broadcast TV model is

working less well each year and will eventually cave in on itself as it reaches

ever-fewer viewers with a fare of low-quality programming and mind-numbing

clutter. Marketers will increasingly abandon it.

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