Although elaborate proofs of advertising's impotence are available, the
simple fact is that you cannot put a meter on the relationship between increased
advertising and increased sales. If you could, (ad) agencies would charge by how
much they have increased sales, not by how much media space they have
purchased.
simple fact is that you cannot put a meter on the relationship between increased
advertising and increased sales. If you could, (ad) agencies would charge by how
much they have increased sales, not by how much media space they have
purchased.
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