Every day you're exposed to more than four hours of media.

Every day you're exposed to more than four hours of media. Most of it is

optimized to interrupt what you're doing. And it's getting increasingly harder

and harder to find a little peace and quiet. The ironic thing is that marketers

have responded to this problem with the single worst cure possible. To deal with

the clutter and the diminished effectiveness of Interruption Marketing, they're

interrupting us even more!

Interactive Communication, properly executed, changes all that, just one exposure to an Interactive "Event" is more effective and accountable that "Frequency" in Advertising terms!