Accountability

measuring the effect of one
exposure to an interactive “Event”
vs.
exposure to the “frequency” model.

Client: Carter Wallace.
Brand: Nair Hair Remover.
Research: AGB.


“Research again indicates that those who saw the Event had greater levels of Brand-Advertising-Awareness +161.1%; Past-Purchase-Behaviour +100% and also Future-Purchase-Behaviour +60% over people not exposed.”


Client: Carter Wallace.
Brand: Arrid Deodorant.
Research: AGB.

“Arrid’s participation within this Interactive Event again demonstrates the effectiveness of the Technique. All key measurements show positive improvements for those exposed versus people not exposed. Brand-Advertising-Awareness +200%; Past-Four-Week-Purchase +100% and Future-Purchase-Intent +66.6%.


Client: Carter Wallace.
Brand: Sun-In Hair Colour.
Research: AGB.

“Sun-In Hair Color benefits from exposure within the Interactive Event. Brand-Advertising-Awareness was increased by 366.6%; Purchase-in-Past-Four-Weeks +100%; and Future-Purchase-Intent +100%.”


Client: Pork Promotion Council.
Brand: New Fashioned Pork.
Research: AGB.

“Grocery Buyers exposed to the Interactive Event showed higher Awareness +12.3%; higher Advertising Awareness +45.16%. They also had higher Past-Purchase patterns, 80% and higher figures for Purchase-Intent +36.3%.

Client: Sara Lee.
Brand: Hearty Fruit Muffins. (Frozen Bakery Goods).
Research: AGB.

“Grocery buyers who remembered seeing the Interactive Event showed a higher than average awareness of the product +30.9%, a high awareness of advertising at +83.3% and 100% increase in Future-Purchase-Intent.

Would you like more information on interactive communication? Please visit: http://interactivetelevisionorinteractivetv.blogspot.com