This marketing crisis is an opportunity to call advertising to account.

The professional role of Marketing and Advertising Management has been

undermined by the total lack of true accountability and other problems that link

this management to the short-term interests of the advertising agencies

themselves. Maximum profit seeking has increasingly taken precedence over

long-term accountability together with a complete understanding, and

implementation, of the communications process!

Are we at all surprised that the current advertising crisis has come this far? Let's be honest: the

warning voices have been around for a long time, the fact that these warnings were consistently

ignored has now brought about the near collapse of the system.We live in a

schizophrenic world and we will be held accountable for our sins.The reasons

why the writing on the wall was ignored has to do with the denying of

inconvenient truths and also because nobody really felt responsible or capable

of action. The advertising/marketing bodies either lacked the authority or

the competency to deal with the challenges of a global advertising system that

has gone horribly wrong! Furthermore, individual advertising agencies have

not shown the initiative to address a fundamentally flawed and restrictive

process of communication together with a total lack of accountability.

Additionally none of the advertising agencies and the media have shown any

evidence of long term vision. Additionally the regulatory functions, such as

they are have been abused by many within the industry, consciously or

unconsciously to the great detriment of Clients and their Customers. The

professional role of Marketing and Advertising Management has been undermined by

the total lack of true accountability and other problems that link this

management to the short-term interests of the advertising agencies

themselves.