Advertising and Marketing have to accept there is no way out of their decline.

Ehrenberg's resolute focus on the facts, what data actually tells us led him to challenge many a marketing bandwagon such as loyalty'.

 

The rot began when we chose never to take heed of Professor Ehrenberg's statements on advertising effectiveness! Because nothing has changed despite all the ballyhoo about Social Media, Facebook et al. Wherever ads appear, especially on Social Media, Ehrenberg's resolute focus on the facts, what data actually tells us led him to challenge many a marketing bandwagon such as loyalty'. You may wish to improve the brand's performance by  improving customer retention', he observed, but without a higher market penetration it just won't happen. His work on advertising effectivenesswas equally challenging. He argued convincingly that there was no evidence that advertising persuades anybody to do anything; advertising can only ever be a weak' force that improves brand recognition and/or jogs consumers' memories.