The lack of education about the communication process...

...means that millions are being poured down the black hole of ineffectiveness!   The problem is caused by advertising agencies, we all secretly feel that they are all a bunch of charlatans and yet! And yes, we have all met advertising people who were touchingly sincere and believed in what they were doing despite the lack of accountability! However the fact remains that most advertising people have minds so devoid of realism that they are still prepared to believe the mantra "advertising works!  

The science of communication is so mind-shatteringly elegant and inspiring that advertising, by its very nature, is demeaning and shallow and a total betrayal of what it is to actually communicate, especially when one considers what the human species has achieved in all else.  Perhaps the periodic swellings of emotion in the Western World over the past few years are, in actuality, the anguished pleas of a lonely and atomised populace dehumanised and depersonalised, and totally removed from any real social interaction, and desperate for company!  It is true to say that advertising is the enemy of rational thought, it encourages the victory of feeling over reason. Nevertheless there is a tremendous danger  to which big business appears to have succumbed in believing that advertising, in whatever form, is somehow invincible and all that we can do is debate alternatives within its framework.     Now advertising is dazzling us with the wonders of technology. It is  all so new, exciting and wonderfully opportune  and anyway if all that fails to excite us lets use cool sounding jargon!   The fact of the matter is  that Advertising is a grotesque manifestation of Top-Down-Management and has about as much intellectual rigour as Bambi! What is really foolish is that it clearly appeals to insecure political leaders who desperately want to be all things to all people!  In the current era of "The Market is always right", where have all the sceptics gone? There is no one to expose the bogus realities of much of advertising and marketing. Such is the grip of modern advertising that to question the omniscience of advertising is to bring down the wrath of God!  Which results in the Emperor still parading in his new birthday suit  and still totally unaccountable!  Advertisings' amazing benefits are simply an illusion conjured up by exotic advertising personalities of whom the biggest culprits were the Saatchi Brothers!  And boy did they lead the business world on a merry dance!  Advertising people refuse to learn from experience, and strive instead to discredit any new, superior methodof communication  denying us all of enlightenment and the benefits stemming from a superior method which, in turn, condemns them to repeat the past.  There is a far better way and it is proven accountable and very cost  effective!