The Internet is part of a revolution that is causing business a lot of headaches. With its networked communities, based on trust and candour together with a huge contempt for corporate smugness.
Initially marketing ignored the net, then they had an awakening, and are now rushing headlong onto the Web thinking that this is the New Medium.
As a result Corporations, ably aided by their minions, the Advertising Agencies, are treating the Internet as a source of a mass market – which it isn't!
We must never forget that Mass Media existed to serve the marketing needs of Corporations – the Net was never created for that purpose.
Sadly however, marketing and advertising executives regard us as fools! For years they have become used to preparing ads, and sponsoring programmes that fit all their pie charts.
But their simplistic formulae's will not replicate on the Web, how do you, after all, sell advertising to billions of sources each with a handful of viewers?
Interested? Please visit:http://interactivetelevisionorinteractivetv.blogspot.com
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Saturday, 26 May 2007
Monday, 21 May 2007
Then they said "Build a better mousetrap…", and they still didn't come!
Well perhaps the most stupid of concepts "Word of mouth marketing" is regarded as a better mousetrap…for the life of me I cannot figure out why!
Recently one highly regarded member of the Ad.Community said…"as most other conventional media have lost authority and commercial effectiveness, word of mouth is re-emerging. Whose word do we trust? Each others"!
Whoops, here we go again, setting up the excuses for advertising's failure, this time it is the media, who's next I wonder?
Once upon a time it was the creative people who were at fault, then they woke up to the fact that creativity was not the answer to the problem, which makes one ponder, when will they ever learn?
And that's one of the many problems that face advertising, so many "experts" in different fields, resulting in so many reasons for advertising's' failure.
Now please visit http://interactivetelevisionorinteractivetv.blogspot.com
Recently one highly regarded member of the Ad.Community said…"as most other conventional media have lost authority and commercial effectiveness, word of mouth is re-emerging. Whose word do we trust? Each others"!
Whoops, here we go again, setting up the excuses for advertising's failure, this time it is the media, who's next I wonder?
Once upon a time it was the creative people who were at fault, then they woke up to the fact that creativity was not the answer to the problem, which makes one ponder, when will they ever learn?
And that's one of the many problems that face advertising, so many "experts" in different fields, resulting in so many reasons for advertising's' failure.
Now please visit http://interactivetelevisionorinteractivetv.blogspot.com
Thursday, 3 May 2007
I laughed when I sat down and read the headline
"Labour continues to turn away from ads as…"
Because it proved to me that somebody has some brains within the Labour Party!
Additionally both the main parties were reported to be ending their traditional billboard blitzes in the run up to the general election after they were dismissed as a waste of money by a Government-ordered inquiry.
It would appear that both main parties now recognise the fact that all advertising is a complete and utter waste of money. Would somebody please share this knowledge with Moray MacLennan, IPA President who, judging by his inaugural speech, still believes that advertising works…More on that later as it is a subject worthy of an article on its own!
However there is a way for politicians to communicate very effectively with their voters right now, it is known as "Interactive Marketing Communication" and you can use it to make existing media interactive and very effective!
Please also go to interactivetelevisionorinteractivetv.blogspot.com
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Because it proved to me that somebody has some brains within the Labour Party!
Additionally both the main parties were reported to be ending their traditional billboard blitzes in the run up to the general election after they were dismissed as a waste of money by a Government-ordered inquiry.
It would appear that both main parties now recognise the fact that all advertising is a complete and utter waste of money. Would somebody please share this knowledge with Moray MacLennan, IPA President who, judging by his inaugural speech, still believes that advertising works…More on that later as it is a subject worthy of an article on its own!
However there is a way for politicians to communicate very effectively with their voters right now, it is known as "Interactive Marketing Communication" and you can use it to make existing media interactive and very effective!
Please also go to interactivetelevisionorinteractivetv.blogspot.com
Candle Holders at Bargain Prices
Our candle holders will grace your home with an elegant look and display an enchanting glow. Our huge selection of discount priced candle holders include candelabras, chandeliers, votives, wrought iron, glass, sconces, and hurricane styles.
LowPriceBroker.com
Low Price Broker
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