What has emerged from the data available,

was clear evidence of the lack of credibility or engagement that most brands

can expect from their forays into social media.

A spokesman for TNS said "Many brands have recognised the vast potential

audiences available to them on social networks; however, they are failing to

understand that these spaces belong to the consumer and brand presence needs

to be proportionate and justified."

However when you use Interactive Marketing Communication you get total

engagement and total credibility. Seeking more information on Interactive

MarketingCommunication?...contact Paul Ashby on (UK) 01934 620047 or

paulashby40@yahoo.com