Advertising Agencies have treated consumers as a Ponzi scheme.



Success in marketing and advertising has been bought by promises with costs far in excess

of reality. We have hoped for a tomorrow in which record sales growth will yield

record levels of marketing expenditures to cover the promises when they come due

The problem?....tomorrow never comes!! Our legacy to our successors should

not be temporary austerity but a permant, massive reform of Marketing and

Advertising. We have to be unflinching and utterly practical in recognising the

scale of the challange.